Good Corporate Design


corporate design  is the official graphical design of a logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, corporate clothing and promotional products, etc. The design is created in such a way that all the elements are arranged in a distinctive design and pattern.

This includes dictating what ink colours should be used and what typefaces.

Corporations do have special design needs based on their behaviors. They communicate their mission, objectives, needs, and product information – with users, clients, or members; with suppliers, distributors, service providers; with the surrounding community and the media; with financial institutions and other corporations, and with the state.

A designer whose client is a corporation will include the logo and other elements of the corporate brand as a way to standardize and unify all communication between company and audience, whether in print or online. Scenarios that includes human-computer interactions take place through software and hardware user interfaces that are also branded and designed with the corporate culture in mind.  A savvy designer will create designs that can be adapted to all of these applications.

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